Take the Challenge

TAKE THE CHALLENGE…

In 1975 the internet was just a kid and smell and taste research was all about marketing stuff. Remember the Pepsi Challenge? This supermarket campaign was my first experience with taste testing.  It was fun and back then I actually preferred Pepsi. The results of that simple sip test have been challenged for accuracy and effectiveness – but as I was to discover later, preference tests have more to offer when nourishment, not taste entertainment is the goal.

I experienced my first smell and taste test using supplements in 1979. I was not interested in taking supplements even though I ate like a college kid. My smell and taste scores were all over the place – some high and some low. I came back for more smell tests.  What the heck I thought, maybe I’ll learn something useful. The very idea that my senses could help me stay healthy was a very interesting concept.  The more I directed my supplement and food choices  guided by smell and taste the more curious I became.

Why would I prefer Vitamin A Tuesday and Vitamin D on Friday? Why would my preferences change from day to day? My friends and family all had smell and taste scores different from mine and they changed from day to day as well.  When I added foods that matched my preferences, my perception of smells and tastes changed accordingly.  Over time my preference scores became more regular and centered in the middle. I felt stronger and more confident about my own senses and my ability to nourish myself.  I kept track of my vital signs as well and watched them go through their cycles too.  Party too much – my scores would take a dive. Overdrive a term paper weekend – crash and burn – my scores changed then too! Slowly and surely my experiences gave me enough personal proof that I became enamored of a simple premise.

Smell and taste responses changed according to my body’s needs.

In other words – the more I needed a specific nutrient – the better it smelled or tasted when compared to a lesser needed nutrient or supplement.  Good thing I wasn’t alone! I learned this in the company of several friends and family members who for the past thirty years have shared and experienced the same benefits from tracking their smell and taste preferences.

The good news is you can check this premise out for yourself with our online Nutrient Report Card. Let your curiosity roam and your senses be your guides.  Get a smell or taste kit – put your senses to work for you – upload your scores – change your diet – get some exercise! Watch what happens.

It’s a sense-able approach to the vexing question of how best to meet your daily needs.

We won’t try to tell you what supplements or foods you need – we’ll leave that to your natural intelligence. We think that’s a tastefull path to good nutrition. Good hunting and Bon Appétit!

Tim

This entry was posted on Friday, January 1st, 2010 at 10:38 am and is filed under SenseAble Blog, Tim's Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.